Our history in Denmark goes back to 1963, and now the next chapter will be written by Swedish Christina Bromander. She takes over the position from Elisabeth Lönne, who has taken on new challenges as Chief Commercial Officer and member of our Group management.
Christina Bromander already has a good knowledge of the Danish business, as she comes directly from a position as responsible for sales & service on board the Danish-Swedish routes.
Through her previous position, she has had the opportunity to get to know our Danish routes and ships, and not least all skilled colleagues. We have just come out of a pandemic where we have succeeded in maintaining our role in the Danish-Swedish infrastructure and Christina will do her utmost to contribute to the positive development for our customers and employees.
In her new position, Christina Bromander will strengthen our position between Denmark and Sweden and further develop the Frederikshavn-Gothenburg route, which is served by the three ferries Stena Danica, Stena Jutlandica and Stena Vinga, as well as the Grenaa-Halmstad route, which is served by Stena Nautica. We have just signed a long-term agreement with the Port of Grenaa, securing the ferry service until 2034.
The Frederikshavn-Gothenburg and Grenaa-Halmstad routes are unique and important for us and for the development of the entire Kattegat region. We will further develop our position in Denmark, optimise our routes and the onboard experience, and grow together with our customers and partners.
Christina Bromander joins as Trade Director directly from her position as Regional Onboard Sales & Service Manager. In addition to her knowledge of the shipping industry, Christina has accumulated more than 30 years of experience from the hospitality industry, where she has held various senior positions in Sweden as well as internationally.